A-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image
The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....
View ArticleSignificant Growth in Hispanic TV and Radio Projected
Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...
View ArticleWeb 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...
View ArticleTop 10 US Online Video Properties – December 2007
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Related story: See “Online Video’s Record-Breaking...
View ArticleConsumer Confidence Drops to Lowest Level in Six Years – RBC CASH Index
Consumer sentiment as measured by the RBC Consumer Attitudes and Spending by Household (CASH) Index has dropped to the lowest levels since the CASH Index was created six years ago: it stands at 48.5...
View ArticleTraffic Spikes for Hyundai, Paramount, GoDaddy on Super Bowl Sunday
Advertisers Hyundai, Paramount, and GoDaddy.com were the big winners of Super Bowl XLII, in that they had the largest increases – ranging from 600% to more than 1400% – in market share of visits to...
View ArticleMore Super Bowl XLII Advertising Stats Than You Can Shake a Stick at
Data on spending trends across categories, viewers’ reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued this...
View ArticleOnline Video’s Record-Breaking Month: 10 Billion Viewed in December
US internet users watched more than 10 billion videos online in December 2007, according to comScore‘s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-09-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleOnline Product Reviews Most Helpful in Purchase Decisions – Offline, Too
Over two-thirds – 70% – of UK online users rate online product ratings and reviews the most helpful feature when researching products to buy online or offline, while 97% are willing to trust online...
View ArticleFall in Viewer Retention Overshadows 36% Mobile TV Growth
The number of former mobile TV users increased 68% in 2007, outpacing the 36% growth of the total market (January to November 2007), according to an M:Metrics study commissioned by Tellabs. (more…)
View ArticleBranded Entertainment Up 14.7% in ’07, to Grow 13.9% in ’08
Spending on branded entertainment grew 14.7% year over year, to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers shift budgets from...
View ArticleStudy: Bloggers Younger, More Educated and Ethnically Diverse
Bloggers are younger and better educated but earn less than the general U.S. adult (18+) population – and they are more likely to be single, male, and actively engaged in new media, according to a...
View ArticleOnline Ad Spend by Industry – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRetailers Have Multichannel Skills but Need Help Integrating Channels
Although many retail businesses have mastered the art of multichannel direct marketing, many are still apprentices when it comes to cross-channel integration, according to (via MediaPost) a report by...
View ArticleRetail Sales Tepid in January, Tax Rebates Expected to Give Boost
Retail sales data for January from the US Commerce Department (which include non-general merchandise such as autos, gasoline stations and restaurants) show an increase of 0.3% seasonally adjusted from...
View ArticleOnline Video User Segments’ Viewing Behavior Varies Widely
Heavy viewers of online video watch 11 times as much online video as moderate viewers – and140 times as much as light viewers, according to a proprietary study by comScore and Media Contacts, the...
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